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ACTIVISION TEAMS UP WITH SONY TO INCLUDE BLAST CHAMBER IN CROSS-PROMOTIONAL RETAIL AND CONSUMER PROGRAMS

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Innovative Action Title Backed by High-Visibility, Big-Budget Strategies

Los Angeles, CA, November 5, 1996 -- Activision, Inc. (Nasdaq: ATVI) has teamed up with Sony Corporation to include its highly anticipated 3-D multiplayer action-strategy game Blast Chamber for the Sony PlayStation in two cross-promotional consumer retail programs.

A playable version of Blast Chamber will be included on Sony's Interactive Sampler demo disc which will be packaged into more than 300,000 PlayStation boxes in the United States and Canada. The Interactive Sampler also will be distributed to more than 5,700 retail stores nationwide. Additionally, a playable version of the game will appear on approximately 200,000 Sony Retail Demo Discs to be sold for $4.99 beginning in late November, 1996. Activision will also support the launch of the title with extensive promotions, advertising and online marketing activities.

"Activision's cross-promotions with Sony underscore the strong relationship between our two companies and our continued support of the PlayStation platform," said Bobby Kotick, Chairman and C.E.O., Activision, Inc. "Sony's powerful market presence will enable Blast Chamber to reach the broadest possible consumer audience."

An explosive action game, Blast Chamber traps four players in a rotatable 3-D chamber with time bombs strapped to their chests. The countdown begins as players scramble through a lethal obstacle course for the only thing that can save their lives the crystal. Gain control and stay alive. Lose control and lead the death trap. Chamber floors become walls and walls become ceilings as players navigate 60 chambers ina race of skill and speed. As the kill clock steadily counts down to zero, players can grab the crystal and race to the transmitter either increasing the time before they detonate or decreasing their opponents' time. The chamber rotates. The floor drops. The heat intensifies. Only one player will survive the Blast Chamber.

Activision will also support Blast Chamber with extensive promotions, special offers and advertising campaigns. A Blast Chamber trivia contest promoted in November issues of GamePro magazine and on GamePro online will offer contestants the opportunity to win a trip to Activision where they will receive VIP treatment.

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Activision, Inc. is a publicly held developer and publisher of interactive entertainment software for Microsoft Windows and MS-DOS-compatible, Macintosh and other computers, as well as Nintendo, Sega, and Sony PlayStation game systems. Headquartered in Los Angeles with offices in London, Tokyo and Sydney, the company sells and markets products under the Activision and Infocom trade names.

The statements contained in this release that are not historical facts are "forward-looking statements." The company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1996. Readers of this press release are referred to such filings.

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